Services

The primary purpose of the firm is to provide the necessary top-level hospitality consulting services that genuinely help national brands, lenders, developers, REIT’s, management companies, and owners maximize the value of their investments.

The secondary purpose of the practice is to provide attorneys and insurers with industry focused expert witness and litigation support services, specifically as they relate to branding and marketing issues.

Ultimately, John Fareed offers the best possible package of hospitality marketing consulting services. With nearly twenty years of experience, he is a wealth of knowledge who truly understands the industry, sees things from a unique perspective, and is a very insightful advisor. He does what he says he will do, and will stop at nothing to ensure that his clients’ desired outcomes are met or exceeded. To learn more contact John Fareed.


Services

  • Strategic Marketing Planning
  • Product Development
  • Due Diligence
  • Pre-Openings
  • New Product Introductions
  • Positioning and Repositioning
  • Marketing Audits
  • Competitive Analysis
  • Market Share Analysis
  • Service Conceptualization and Implementation

Philosophy

“Strive to understand the marketing problem, grasp its full context, craft the solution, and maintain the vision, courage, resourcefulness, and persistence to see that solution through to fruition. Measure results along the way and make the necessary adjustments.”

This philosophy has led to consistent return on investment for Fareed’s clients and it’s why he has garnered a solid reputation in the industry as a trusted professional who delivers cutting-edge marketing advice to hoteliers around the globe. To learn more contact John Fareed.

About

John Fareed, MSc ISHC CHME is an internationally recognized authority in the field of hospitality marketing.

He has spoken on the topic at industry events in Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, and across the US, Canada and Caribbean. He has appeared as an expert on national television programs including ABC News, CNN and Fox News Network, in publications such as the New York Times, USA Today, and the Wall Street Journal, and has had articles published in numerous trade journals.

Fareed holds two postgraduates including a Master of Science degree from the Dublin Institute of Technology’s School of Hospitality Management and Tourism in Dublin, Ireland, as well as professional designations from the Hospitality Sales and Marketing Association International [HSMAI] and the prestigious International Society of Hospitality Consultants [ISHC]. HSMAI recognized Fareed as one of the “Top 25 Extraordinary Minds in Sales and Marketing”, and he currently serves on the Board of Directors for ISHC and as Chairman-Elect on the Board of Trustees for HSMAI’s International Foundation.

Fareed is a frequent lecturer at some of the world’s best hotel schools including the Institut de Management Hôtelier International at the École Supérieure des Sciences Economíques et Commerciales, one of Europe’s preeminent business schools, in Paris, France.

Over the past eighteen years, Fareed’s consulting clients have included Fortune 500 companies, brands, lenders, developers, REIT’s, management companies, investors, owners, attorneys, and insurers.

A published author, his new personal branding book, "From Invisible To Icon—How To Become An Expert In Your Industry," is available via Amazon, Barnes & Noble, or your favorite bookseller. To learn more contact John Fareed.

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John Fareed Hospitality Consulting LLC
1800 Pembrook Drive
Suite 300
Orlando, FL 32810